As We Have Been, We Will Always Be

“Providing a healthy and civilized way of life”—This was our founder’s vision. It is passed on to each of our employees without fail as the “TOTO Group Corporate Philosophy.” This vision has lasted over a century, and it serves as the center of the TOTO Group’s management and the touchstone for our design and production craftsmanship and sales activities.

We will work to ensure this vision is passed on to future generations by delivering safe and reliable TOTO-brand products and services to customers worldwide. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This enduring tenant is a key facet of the “TOTO Group Corporate Philosophy.”

Keep Gaining TOTO Fans around the World

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the “Words of Our Founder.” These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow. The “Words of Our Founder” are positioned at the center of the TOTO Group’s management and represent our enduring vision. My duty is to ensure that this vision, cherished by each president before me, is passed down to the next generation.
We have found ourselves in a period of dramatic change and uncertainty in recent years, which has included the COVID-19 pandemic, frequent natural disasters, changes to the international situation, and the progression of digital technologies. Under these circumstances, we are faced with the fundamental question of “what is the purpose of TOTO Group’s existence as a company?” As the TOTO Group heads into the future, the answer to how we will be useful to people and society comes back to the “Words of Our Founder.” Our purpose is to create enriched and comfortable lifestyles for customers worldwide. The world is constantly changing. And, if amid this change, we ever find ourselves unsure about something, the “Words of Our Founder” and our “Corporate Philosophy” lay out everything we need to continue to value as we go forward.


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SRB Signature Kitchen & Bath Design Center
555 Chase Road, Lunenburg, MA 01462
MA Home Improvement License # 184917
MA Construction Supervisor License #CFSA-059983.
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